THREESIXTY secure stand-out media opportunities for LEGO Group

To help promote the launch of LEGO Group’s partnership with award-winning artist Yinka Ilori, THREESIXTY secured top-tier corporate media opportunities with BBC World, Monocle, Evening Standard and The Drum.

In a campaign devised by Exposure, the collaboration saw the creation of The Launderette of Dreams – a one-of-a-kind art installation that celebrated how children can use the power of play to rebuild the world around them.

The installation reimagined a community launderette as a vibrant play space using LEGO bricks in Ilori’s signature colourful style.

The design was informed by ideas developed with children from his former primary school, St Jude & St Paul’s C of E, and draws on childhood memories of visiting his local launderette in North London.

Elements typically found within a launderette were transformed to demonstrate how children use play and their problem-solving abilities to turn everyday experiences into adventures.

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