THREESIXTY launches new company messaging for Avanti Communications

THREESIXTY has developed and launched new company messaging for Avanti Communications to help promote its work in Africa.

As the number one high throughput satellite company in Africa, Avanti Communications uses its technology to create better connections across the continent. Rural connectivity is central to this, and the business is focussed on helping to connect those living in some of the hardest-to-reach areas in the world.

THREESIXTY created a PR strategy to land the new messaging in key satellite trade publications and influential pan-African media.

Tactics included external news, including product launches and new partnership announcements, executive profiling and thought leadership. Nearly 200 pieces of coverage were secured over the course of 2021.

An internal training module was also developed and delivered by THREESIXTY to Avanti staff globally.

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