To celebrate the launch of the most exclusive new cabins in the English countryside, THREESIXTY invited key media to The Lakes by Yoo to preview the lakeside properties ahead of the summer holiday season.
Ongoing restrictions around international travel have resulted in a huge boom in UK staycations. The Lakes by Yoo has reported a 62% increase in accommodation enquiries, representing a sizeable rise in demand.
The cabins are an innovative hybrid model for The Lakes, forming a new offering of smaller homes for both purchase and rent, enticing city dwellers to escape to the country in the most luxurious of getaways. The cabins are designed to be a “lifestyle investment” whereby many owners will combine their stays with a fully managed rental service that will give them a rental income when they are not in residence.
An intimate group of journalists from national, luxury travel and lifestyle titles were invited to tour the new properties and enjoy a day of adventure with their families. Activities on offer included zip-lining, stand-up paddling boarding and swimming, followed by a private picnic and sit-down lunch.
Coverage from the day included a stand-out article in The Sunday Times. More coverage, including a 4-page print feature in a top-tier travel magazine, has been scheduled to go live over the summer months.