A staycation has been a popular choice for Brits post-pandemic, and The Lakes by Yoo located in Lechlade, Gloucestershire, has been a top pick for the elite of England thanks to its private helipad, on-site spa and concierge service.
To promote the most exclusive staycation in the English countryside, THREESIXTY coordinated several press trips to The Lakes by Yoo, with press staying in the new lakeside Cabins and Manor House. Journalists from the Evening Standard, The Times LUXX and British Travel Journal experienced the elite staycation, showcasing the luxury experience a stay at ‘the Hamptons of the Cotswolds’ can offer.
Each trip resulted in several review pieces, highlighting the various services available, interviews with Yoo Capital Chairman and founder of the estate, John Hitchcox, and beautiful photography, including images of the growing portfolio of properties. The pieces drew a collective audience of 43,564,983.
Press enjoyed activities such as stand-up paddling boarding, zip-wiring, sailing, beekeeping, spa treatments and dinners on-site at The Lakes’ café Lynwood’s, as well as bespoke breakfast hampers and champagne on arrival.
Each piece of coverage highlighted The Lakes by Yoo as an all-year-round crowd-pleaser for city dwellers to enjoy, whether they are looking for a cosy escape in the winter, a bright Springtime weekend or a blossoming summer retreat.
For more information on The Lakes by Yoo, see here.