THREESIXTY has started working on the latest project from digital health provider, PocDoc.
PocDoc has been working on developing a world-first, smartphone-based blood test for cardiovascular diseases. Currently finishing its NHS research trials with the aim to launch this Spring, the new, world-first personal diagnostic technology for cardiovascular disease will aid early detection, allowing anyone with a smartphone or tablet to take an accurate blood test from wherever they are, with results available via the PocDoc app.
THREESIXTY created a PR strategy to tease the launch in key Heath, Tech and HealthTech media. This pre-launch will be vital in promoting the product ahead of the full launch once the trials are complete.
The full strategy will be deployed over the next 11 months including the product launch, executive profiling, award entries, speaker opportunities and continuing to help organise the ‘HealthTech Hour’ radio show hosted by CEO Steve Roest.