THREESIXTY recently launched the GoHenry Youth Economy Report, which reveals how kids are earning today, and what this means for the future of work.
Key findings from the report showed that Gen Alpha and Gen-Z are ambitious generations with plenty of entrepreneurial spirit. Many are turning to non-conventional bedroom businesses to make a bit of extra cash, from selling clothes on Depop, to home-made crafts on Etsy and even trading in crypto-currency. We dubbed them ‘Generation Aspiration.’
THREESIXTY helped analyse the external research, conducted by Censuswide and internal data collected by GoHenry and crafted several compelling news angles and narratives for varying media sectors. The initial launch was a huge hit, with several pieces of coverage secured in print and online.
It was an extremely successful PR launch for THREESIXTY’s broadcast team, who worked to generate 6 key broadcast slots for GoHenry, on Sky News Radio, Times Radio and London Live.