April saw THREESIXTY introduce Eataly, the UK’s largest Italian food market and restaurant complex, to the UK public.
Launched strategically to coincide with the easing of restrictions in UK hospitality venues, THREESIXTY captured the attention of media and influencers with bespoke site tours, gifting, features, preview events and the opportunity to interview Eataly’s CEO, Nicola Farinetti.
More than 45 pieces of media coverage has appeared on the launch to date in titles including Bloomberg, The i, London Evening Standard, Time Out, Monocle, Secret London, Vanity Fair and City A.M.
Influencers also took to social to promote the 42,000 sq. ft site in 200 Instagram stories featuring the delicious food and drink on offer.
Eataly opened to the public on April 29. Located a stone’s throw from Liverpool Street station in London, the complex includes restaurants, cocktail bars, grocers, bakeries, an extensive wine shop and an ice cream parlour.