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THREESIXTY and Exposure launch BT’s Group Manifesto

THREESIXTY, in collaboration with Exposure, has launched a strategic 10-year plan for BT called the BT Group Manifesto.

The new business-wide plan sets out BT’s ambition to build a better business for its customers, the economy and society at large. It also outlines the action BT is taking, and the measurable commitments it has put in place, to create greater impact with a clear commercial agenda.

Both agencies collaborated on the communications strategy which focussed on raising awareness of BT Group’s efforts to accelerate positive progress across the business. This includes accelerating access to transformative tech and ultrafast networks, building a bigger, more diverse talent pool and driving the faster adoption of sustainable practices.

Exposure led on creative, which included the design of the BT Group Manifesto, creative assets and a launch event which was attended by more than 700 in-person and virtually. 

THREESIXTY led on customer communications and media, securing more than 20 pieces of coverage for the launch. This included stand-out national coverage in The Times, Telegraph, City A.M. and Bloomberg.

To read the BT Group Manifesto, visit: www.bt.com/btmanifesto

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