The redevelopment of London Olympia dominated news headlines last week with more than 78 pieces of coverage across national, broadcast and specialist trade media.
THREESIXTY helped to announce two key milestones for the £1.5 billion redevelopment: the official start of construction and the tenant of a new, 1575-seat theatre which would become the biggest new theatre venue in London for 45 years.
As one of London’s biggest and most important development projects, THREESIXTY landed the news as Covid restrictions eased, positioning the announcement as a positive step forward for the UK economy.
Working in close partnership with multiple stakeholder groups on behalf of developer, Yoo Capital, the launch was meticulously planned to ensure all parties were happy with the final execution, which was considered a huge success.
Stand-out coverage included Sky News, Bloomberg Radio and prominent trade titles including Property Week, React News and the Architects Journal.
Photo credit: Wearenarrativ