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Are you washing your beard often enough?

THREESIXTY recently launched new research with Humanery, the male grooming marketplace, which revealed that a large proportion of British men are unaware of the self-care-sins that are currently hindering them.

Key findings from the research showed that nearly half (49%) of British blokes are suffering from bum acne, and more than half a million bearded men have never washed their beard, even with water!

THREESIXTY helped analyse the external research, conducted by Censuswide and crafted captivating news angles highlighting the areas of men’s grooming regimes that need some TLC.

The findings were a huge hit, with several pieces of coverage secured in print and online news outlets, such as The Sun, Sunday Independent, Daily Star and Yahoo.  

Key coverage included a feature in the Independent, discussing the importance of facial hair cleanliness, which provided tips and advice from experts on how to keep your beard in pristine condition. The piece was framed using key stats from Humanery, and featured commentary from Beauty expert and Consultant Thom Watson.

The PR launch successfully positioned Humanery as a safe space online for men to discover brands they love, in their time of need.

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